Nathan Porlucas Creator Programs

What Creators and teammates say

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Nathan was the man. He helped me grow my page, push past my mental blocks, and built a community where Creators actually felt heard.

Leo YuCreator Partnerships Manager, StanClub Stanley, Cohort 1
334K followers

[Testimonial from a Stan teammate: how Nathan built and ran the program.]

[Teammate name][Role], Stan

Working with Nathan was awesome. He has amazing energy and wonderful attention to detail. Everyone needs a Nathan.

Amanda SchonbergBakery Business MentorClub Stanley, Cohort 1
84K followers

[Testimonial from Nathan's former manager: results and how he operated.]

[Manager name][Title], Stan

[Testimonial from the Creator who grew from 44K to 120K followers.]

[Creator name][@handle]

[Testimonial from a Stan teammate: working cross-functionally with Nathan.]

[Teammate name][Role], Stan

Taking a reel from 47,000 views to over 800,000, you realize it’s often about working with the right people. That’s what Nathan brings: not just help getting seen, but true support for increasing sales.

Amanda SchonbergBakery Business MentorClub Stanley, Cohort 1
84K followers

[Testimonial from a Club Stanley Creator: working with Nathan.]

[Creator name]Club Stanley

1M+views on Creator posts about the product

700+trials driven by the program

57%trial-to-paid activation rate

86%of Creators re-signed after cohort 1

01 / Case study

Club Stanley

Stan helps Creators sell digital products. When Stan launched a new product, Stanley, there was no way to bring in the Creators who fit our ICP and get them talking about it.

Quality over volume

I didn't buy a list or blast a database. I sourced and vetted every Creator by hand, 800+ across 2 cohorts, focused on the 10K to 100K range. The goal was never the most Creators. It was the right ones, making content people actually want to watch.

Cold outreach→1:1 call→Group orientation→Contract

A 3 to 4 touch follow-up, and a real conversation before ever asking for a commitment. That's why the close rate held at 63% across both cohorts.

A program Creators wanted to stay in

Weekly sessions with guest speakers, 1:1 support, and a community where Creators actually got to know each other. At the end, 93% said the best part was connection with other Creators.

800+Creators sourced and vetted by hand

100+Creators signed across 2 cohorts

63%close rate after a 1:1

1/10the cost per partner of the celebrity roster, with better returns

The Creator opening her custom purple Stanley skateboard, wiping away tears — Her custom Stanley board

The flagship story

44K→120Kfollowers in 3 weeks

She joined at 44K followers. 3 weeks into the program, using the tactics from our guest sessions and the product itself, she hit 120K. To celebrate, I had a custom skateboard made around her brand. She filmed herself opening it and cried.

02 / About me

I'm a Creator too

Hi, I'm Nathan :) a Creator and Creator economy operator based in Los Angeles, CA. I make lifestyle and hobby content, and I grew my own account from 1,300 to 19K followers with a video that passed 13.2M views. So I know what it takes to make content that actually travels.

I spent 2.5 years at Stan on the support, customer success and Creator partnerships teams, then built our first Stanley Ambassador program (Club Stanley) from the ground up. I know both sides: what brands need from Creators, and what makes Creators want to show up for a brand.

My favorite moment from the program wasn't a metric. When a Creator hit a milestone she'd been chasing for months, I had a custom skateboard made around her brand instead of sending swag. She filmed herself opening it and cried. That's how you get Creators who re-sign, refer their friends and say your name unprompted.

Based inLos Angeles

Creator economy2 years

My nicheHobbies & lifestyle

Best video13.2M views

Instagram@nathanporlucas_

03 / How it works

How I'd launch your Creator program in 30 days

The same playbook I ran at Stan, adapted to your product, your audience and what you need Creators to drive.

Days 1 to 7

Define the program

Who your ideal Creators are, what you want them to drive, and what's in it for them.

Creator profile and ICP
Goals: trials, revenue or awareness
Pay, bonuses and referral offer

Days 8 to 14

Source by hand

I find and vet Creators one by one, then reach out with a real, personal pitch.

Hand-picked shortlist
3 to 4 touch outreach
1:1 calls before any contract

Days 15 to 21

Onboard the cohort

A group orientation, clear briefs and a community so Creators know each other from day 1.

Contracts and onboarding
Content briefs and hooks
Community and weekly sessions

Days 22 to 30

Launch and measure

First posts go live. We track what converts and double down on the Creators who drive results.

Content review and coaching
Trials and conversion tracking
Day 30 report and next steps

Option 1

Blueprint

Days 1 to 7 as a standalone plan your team runs.

Option 2 · Recommended

Launch

The full 30 days. I build it and run your first cohort with you.

Option 3

Fractional lead

I keep running and growing the program month to month.

04 / Good fit

We'll work well together if...

You want Creators as a growth engine

You're early and want Creators to be a main distribution lever for trials, revenue, or brand and product awareness.

You're not ready for a full-time hire

You want someone who's built this before, without the cost of a full-time Creator lead.

You tried it and it stalled

You launched something before and want a fresh plan built on what actually worked.

Let's build your Creator program

Book a free 30-minute intro call. We'll talk about where you are, what you want Creators to drive for your business, and whether I'm the right fit.

Book a call [add booking link]