Creator marketing & program leader

Building Creator programs for startups, from 0 to 1.

I built Club Stanley at Stan from scratch: hand-picked Creators, a real community, and 700+ trials at a 57% trial-to-paid rate. Now I help startups turn Creators into their main growth engine.

Book a free intro call Read the Club Stanley story
Nathan Porlucas smiling, wearing a black t-shirt
Hey, I'm Nathan 👋Creator, program builder, LA

What Creators and teammates say

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Nathan was the man. He helped me grow my page, push past my mental blocks, and built a community where Creators actually felt heard.
Leo YuLeo YuCreator Partnerships Manager, StanClub Stanley,
Cohort 1
334K followers
Working with Nathan was awesome. He has amazing energy and wonderful attention to detail. Everyone needs a Nathan.
Amanda SchonbergAmanda SchonbergBakery Business MentorClub Stanley,
Cohort 1
84K followers
Nathan is not only a genius in this space, his energy and dedication made you want to lock in. More tech startups need Creator programs like this. They won a lifetime user in me!
Valeria P.Valeria P.Founder, The 90 Day RebrandClub Stanley,
Cohort 2
155K followers
Working with Nathan was incredible. Not only was he super approachable and helpful, but he was also able to give me innovative ideas for my own business. I’d recommend him 20x over!
Ashley ElleAshley EllePersonal Growth CreatorClub Stanley,
Cohort 2
124K followers
Working with Nathan was a standout experience. He led my onboarding with warmth and patience, and he makes people feel supported at every stage. I recommend him to any team or Creator community.
AsaniAsaniShort Film MakerClub Stanley,
Cohort 1
25K followers
Nathan is genuinely one of the kindest and most thoughtful brand partners I’ve ever worked with! He made every Creator feel like a valued part of the Stan family, and I would trust him wholeheartedly to build and lead a Creator program for any brand.
Jasmine AngJasmine AngUGC CreatorClub Stanley,
Cohort 1
39K followers
Nathan was a pleasure to work with. He gave me great direction on how to better utilise tools within my creative workflow and guidance on monetising my personal brand for the first time.
Matt Van BiljonMatt Van BiljonPersonal Brand CoachClub Stanley,
Cohort 1
58K followers
One of my favorite things about Club Stanley was getting to work with Nathan! He was always so approachable and willing to share tips, advice, and honest feedback. His energy and enthusiasm were unmatched.
Quyen ChangQuyen ChangCareer & Money CreatorClub Stanley,
Cohort 2
12K followers
Working alongside Nathan was so fun! From my first onboarding call to our weekly chats about our content journeys, I felt like we had an instant connection. He knows how to motivate Creators to create to their fullest potential!
Darian ThaoDarian ThaoUGC CreatorClub Stanley,
Cohort 2
24K followers
Taking a reel from 47,000 views to over 800,000, you realize it’s often about working with the right people. That’s what Nathan brings: not just help getting seen, but true support for increasing sales.
Amanda SchonbergAmanda SchonbergBakery Business MentorClub Stanley,
Cohort 1
84K followers
Nathan became my go-to person throughout the whole program. He helped me grow my confidence and maximise my content, and one of my posts about Stanley got over 600 comments from people wanting to try it!
KateKatePersonal Brand CoachClub Stanley,
Cohort 2
23K followers
The leadership and community-building skills from Nathan were top-notch!! The program was so inclusive, encouraging, and inspiring. I saw a huge increase in confidence posting online and I’m excited to see where it goes!!
Caroline LangdonCaroline LangdonSocial Media Manager & MentorClub Stanley,
Cohort 2
57K followers
Working with Nathan was honestly a pleasure! His guidance through the program was priceless. Throughout working with Nathan, I doubled my following and it has only opened more doors for me.
NeilNeilProductivity & Neuroscience CreatorClub Stanley,
Cohort 2
70K followers
Nathan!! My guy. Was refreshing working with you. The ideas. The results. The views. Tons of new followers. The vibes. Meeting each week boosted morale and my own creative juices.
Charan SinghCharan SinghContent StrategistClub Stanley,
Cohort 1
60K followers
Working with Nathan was super dope! His communication skills are on point! Loved my experience!
Moe YarbroughMoe YarbroughFitness CreatorClub Stanley,
Cohort 1
109K followers
Nathan is the best! He’s so upbeat, relatable, and supportive. He’s a Creator himself, so he understands the ups and downs and knows exactly how to encourage you through them.
Tyler SymoneTyler SymoneContent Creation EducatorClub Stanley,
Cohort 1
52K followers
Nothing was too much for Nathan to help and guide me. Due to his support my account grew, but also my confidence in what I was producing. I would highly recommend partnering with Nathan.
Jess LawsonJess LawsonSocial Media Coach for BakersClub Stanley,
Cohort 1
76K followers
It’s one thing to coach. It’s another to practice what you preach. Nathan shared his playbook and framework with me, didn’t gate, and was strategic in finding a content pillar that fit my niche. Can’t recommend him enough!
Alex NeimanAlex NeimanMeta Ads CreatorClub Stanley,
Cohort 1
34K followers
1M+views on Creator posts about the product
700+trials driven by the program
57%trial-to-paid activation rate
86%of Creators re-signed after cohort 1
01 / Case study

Club Stanley

Stan helps Creators sell digital products. When Stan launched a new product, Stanley, there was no way to bring in the Creators who fit our ICP and get them talking about it.

Quality over volume

I didn't buy a list or blast a database. I sourced and vetted every Creator by hand, 800+ across 2 cohorts, focused on the 10K to 100K range. The goal was never the most Creators. It was the right ones, making content people actually want to watch.

Cold outreach→1:1 call→Group orientation→Contract

A 3 to 4 touch follow-up, and a real conversation before ever asking for a commitment. That's why the close rate held at 63% across both cohorts.

A program Creators wanted to stay in

Weekly sessions with guest speakers, 1:1 support, and a community where Creators actually got to know each other. At the end, 93% said the best part was connection with other Creators.

800+Creators sourced and vetted by hand
100+Creators signed across 2 cohorts
63%close rate after a 1:1
1/10the cost per partner of the celebrity roster, with better returns
The Creator opening her custom purple Stanley skateboard, wiping away tears
Her custom Stanley board
The flagship story
44K→120Kfollowers in 3 weeks

She joined at 44K followers. 3 weeks into the program, using the tactics from our guest sessions and the product itself, she hit 120K. To celebrate, I had a custom skateboard made around her brand. She filmed herself opening it and cried.

02 / About me

I'm a Creator too

Hi, I'm Nathan :) a Creator and Creator economy operator based in Los Angeles, CA. I make lifestyle and hobby content, and I grew my own account from 1,300 to 19K followers with a video that passed 13.2M views. So I know what it takes to make content that actually travels.

I spent 2.5 years at Stan on the support, customer success and Creator partnerships teams, then built our first Stanley Ambassador program (Club Stanley) from the ground up. I know both sides: what brands need from Creators, and what makes Creators want to show up for a brand.

My favorite moment from the program wasn't a metric. When a Creator hit a milestone she'd been chasing for months, I had a custom skateboard made around her brand instead of sending swag. She filmed herself opening it and cried. That's how you get Creators who re-sign, refer their friends and say your name unprompted.

Based inLos Angeles
Creator economy2 years
My nicheHobbies & lifestyle
Best video13.2M views
Instagram@nathanporlucas_
03 / How it works

How I'd launch your Creator program in 30 days

The same playbook I ran at Stan, adapted to your product, your audience and what you need Creators to drive.

Days 1 to 7

Define the program

Who your ideal Creators are, what you want them to drive, and what's in it for them.

  • Creator profile and ICP
  • Goals: trials, revenue or awareness
  • Pay, bonuses and referral offer
Days 8 to 14

Source by hand

I find and vet Creators one by one, then reach out with a real, personal pitch.

  • Hand-picked shortlist
  • 3 to 4 touch outreach
  • 1:1 calls before any contract
Days 15 to 21

Onboard the cohort

A group orientation, clear briefs and a community so Creators know each other from day 1.

  • Contracts and onboarding
  • Content briefs and hooks
  • Community and weekly sessions
Days 22 to 30

Launch and measure

First posts go live. We track what converts and double down on the Creators who drive results.

  • Content review and coaching
  • Trials and conversion tracking
  • Day 30 report and next steps
Option 1

Blueprint

Days 1 to 7 as a standalone plan your team runs.

Option 2 · Recommended

Launch

The full 30 days. I build it and run your first cohort with you.

Option 3

Fractional lead

I keep running and growing the program month to month.

04 / Good fit

We'll work well together if...

You want Creators as a growth engine

You're early and want Creators to be a main distribution lever for trials, revenue, or brand and product awareness.

You're not ready for a full-time hire

You want someone who's built this before, without the cost of a full-time Creator lead.

You tried it and it stalled

You launched something before and want a fresh plan built on what actually worked.

Let's build your Creator program

Book a free 30-minute intro call. We'll talk about where you are, what you want Creators to drive for your business, and whether I'm the right fit.

Book a call [add booking link]