Creator marketing & program leader

Building Creator programs for startups, from 0 to 1.

I led Stan’s first Creator program, Club Stanley, from the ground up. Hand-picked Creators, a real community, and 700+ trials at a 57% trial-to-paid rate. Now I help startups turn Creators into a growth engine.

Book a free intro call See how I built it
Nathan Porlucas smiling, wearing a black t-shirt
Ex-Stan, Creator Partnerships100+ Creators signed across 2 cohorts
1M+
views on Creator posts about the product
700+
trials driven
57%
trial-to-paid activation
86%
of Creators re-signed

Results from Club Stanley, the Creator program I built at Stan.

In their words

From the Creators I worked with

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Nathan was the man. He helped me grow my page, push past my mental blocks, and built a community where Creators actually felt heard.
Leo YuLeo YuCreator Partnerships Manager, Stan@leoyu.mp4Club Stanley,
Cohort 1
334K followers
Working with Nathan was awesome. He has amazing energy and wonderful attention to detail. Everyone needs a Nathan.
Amanda SchonbergAmanda SchonbergBakery Business Mentor@bakingforbusinessClub Stanley,
Cohort 1
84K followers
Nathan is not only a genius in this space, his energy and dedication made you want to lock in. More tech startups need Creator programs like this. They won a lifetime user in me!
Valeria P.Valeria P.Founder, The 90 Day Rebrand@the90dayrebrandClub Stanley,
Cohort 2
155K followers
Working with Nathan was incredible. Not only was he super approachable and helpful, but he was also able to give me innovative ideas for my own business. I’d recommend him 20x over!
Ashley ElleAshley EllePersonal Growth Creator@ashley.elle.coClub Stanley,
Cohort 2
124K followers
Working with Nathan was a standout experience. He led my onboarding with warmth and patience, and he makes people feel supported at every stage. I recommend him to any team or Creator community.
AsaniAsaniShort Film Maker@asanithecreatorClub Stanley,
Cohort 1
25K followers
Nathan is genuinely one of the kindest and most thoughtful brand partners I’ve ever worked with! He made every Creator feel like a valued part of the Stan family, and I would trust him wholeheartedly to build and lead a Creator program for any brand.
Jasmine AngJasmine AngUGC Creator@jas.mine.angClub Stanley,
Cohort 1
39K followers
Nathan was a pleasure to work with. He gave me great direction on how to better utilise tools within my creative workflow and guidance on monetising my personal brand for the first time.
Matt Van BiljonMatt Van BiljonPersonal Brand Coach@lilvb.zipClub Stanley,
Cohort 1
58K followers
One of my favorite things about Club Stanley was getting to work with Nathan! He was always so approachable and willing to share tips, advice, and honest feedback. His energy and enthusiasm were unmatched.
Quyen ChangQuyen ChangCareer & Money Creator@cheersfromqClub Stanley,
Cohort 2
12K followers
Working alongside Nathan was so fun! From my first onboarding call to our weekly chats about our content journeys, I felt like we had an instant connection. He knows how to motivate Creators to create to their fullest potential!
Darian ThaoDarian ThaoUGC Creator@darianthaoClub Stanley,
Cohort 2
24K followers
Taking a reel from 47,000 views to over 800,000, you realize it’s often about working with the right people. That’s what Nathan brings: not just help getting seen, but true support for increasing sales.
Amanda SchonbergAmanda SchonbergBakery Business Mentor@bakingforbusinessClub Stanley,
Cohort 1
84K followers
Nathan became my go-to person throughout the whole program. He helped me grow my confidence and maximise my content, and one of my posts about Stanley got over 600 comments from people wanting to try it!
KateKatePersonal Brand Coach@kaetannahClub Stanley,
Cohort 2
23K followers
The leadership and community-building skills from Nathan were top-notch!! The program was so inclusive, encouraging, and inspiring. I saw a huge increase in confidence posting online and I’m excited to see where it goes!!
Caroline LangdonCaroline LangdonSocial Media Manager & Mentor@impactmediahouseClub Stanley,
Cohort 2
57K followers
Working with Nathan was honestly a pleasure! His guidance through the program was priceless. Throughout working with Nathan, I doubled my following and it has only opened more doors for me.
NeilNeilProductivity & Neuroscience Creator@growthwithneilClub Stanley,
Cohort 2
70K followers
Nathan!! My guy. Was refreshing working with you. The ideas. The results. The views. Tons of new followers. The vibes. Meeting each week boosted morale and my own creative juices.
Charan SinghCharan SinghContent Strategist@trainwithcharanClub Stanley,
Cohort 1
60K followers
Working with Nathan was super dope! His communication skills are on point! Loved my experience!
Moe YarbroughMoe YarbroughFitness Creator@moeyahbroClub Stanley,
Cohort 1
109K followers
Nathan is the best! He’s so upbeat, relatable, and supportive. He’s a Creator himself, so he understands the ups and downs and knows exactly how to encourage you through them.
Tyler SymoneTyler SymoneContent Creation Educator@tylersymonemediaClub Stanley,
Cohort 1
52K followers
Nothing was too much for Nathan to help and guide me. Due to his support my account grew, but also my confidence in what I was producing. I would highly recommend partnering with Nathan.
Jess LawsonJess LawsonSocial Media Coach for Bakers@sugar.sparrowClub Stanley,
Cohort 1
76K followers
It’s one thing to coach. It’s another to practice what you preach. Nathan shared his playbook and framework with me, didn’t gate, and was strategic in finding a content pillar that fit my niche. Can’t recommend him enough!
Alex NeimanAlex NeimanMeta Ads Creator@neimansviewClub Stanley,
Cohort 1
34K followers
Club Stanley was one of the most valuable programs I’ve been part of as a Creator. The thoughtful, specific feedback made my content noticeably stronger and led to several viral videos. Nathan was super kind, supportive and always invested in our success.
Alex NusinkisAlex NusinkisFashion Creator@acquiredrevivalClub Stanley,
Cohort 2
15K followers
Case study

How I built Club Stanley

Stan helps Creators sell digital products. When Stan launched a new product, Stanley, there was no way to bring in the Creators who fit our ICP and get them talking about it. So I built one.

Quality over volume

I sourced and vetted every Creator by hand, focused on the 10K to 100K range. The goal was never the most Creators. It was the right ones, making content people actually want to watch.

Cold outreach→1:1 call→Orientation→Contract

A 3 to 4 touch follow-up and a real conversation before any ask kept the close rate at 63% across both cohorts.

A program Creators wanted to stay in

Weekly sessions with guest speakers, 1:1 support, and a community where Creators got to know each other. 93% said the best part was connection with other Creators.

800+Creators sourced and vetted by hand
100+Creators signed across 2 cohorts
63%close rate after a 1:1
1/10the cost per partner of the celebrity roster, with better returns
The flagship story
44K → 120K
followers in 3 weeks

She joined at 44K followers. 3 weeks into the program, using the tactics from our guest sessions and the product itself, she hit 120K. To celebrate, I had a custom skateboard made around her brand. She filmed herself opening it and cried.

The Creator opening her custom purple Stanley skateboard, wiping away tears
About me

Hi, I’m Nathan :) I’m a Creator too.

I’m a Creator and Creator economy operator based in Los Angeles, CA. I make lifestyle and hobby content, and I grew my own account from 1,300 to 19K followers with a video that passed 13.2M views. So I know what it takes to make content that actually travels.

I spent 2.5 years at Stan on the support, customer success and Creator partnerships teams, then built our first Stanley Ambassador program (Club Stanley) from the ground up. I know both sides: what brands need from Creators, and what makes Creators want to show up for a brand.

Former Creator Partnerships Manager at StanLed Stanley’s first Creator program from 0 to 1
Nathan outdoors in sunglasses, smiling, with the ocean behind him @nathanporlucas_
How it works

Your Creator program, live in 30 days

The same playbook I ran at Stan, adapted to your product, your audience and what you need Creators to drive.

  1. 1
    Days 1 to 7

    Define the program

    Who your ideal Creators are, what you want them to drive, and what’s in it for them.

    Creator profile & ICPGoals: trials, revenue or awarenessPay, bonuses & referrals
  2. 2
    Days 8 to 14

    Source by hand

    I find and vet Creators one by one, then reach out with a real, personal pitch.

    Hand-picked shortlist3 to 4 touch outreach1:1 calls first
  3. 3
    Days 15 to 21

    Onboard the cohort

    A group orientation, clear briefs and a community so Creators know each other from day 1.

    Contracts & onboardingBriefs & hooksWeekly sessions
  4. 4
    Days 22 to 30

    Launch and measure

    First posts go live. We track what converts and double down on the Creators who drive results.

    Content coachingTrial & conversion trackingDay 30 report
Option 1

Blueprint

Days 1 to 7 as a standalone plan your team runs.

Option 2 · Recommended

Launch

The full 30 days. I build it and run your first cohort with you.

Option 3

Fractional lead

I keep running and growing the program month to month.

Good fit

We’ll work well together if…

01

You want Creators as a growth engine

You’re early and want Creators to be a main distribution lever for trials, revenue, or brand and product awareness.

02

You’re not ready for a full-time hire

You want someone who’s built this before, without the cost of a full-time Creator lead.

03

You tried it and it stalled

You launched something before and want a fresh plan built on what actually worked.

Let’s build your Creator program.

Book a free 30-minute intro call. We’ll talk about where you are, what you want Creators to drive, and whether I’m the right fit.

Book a call [add booking link]